Post by account_disabled on Feb 25, 2024 4:14:49 GMT -5
The door of conversations previously thought locked and When always find they come back more inspired rejuvenated and full of fire and dismiss them as outliers or invent reasons why the same wont apply to you. Its also easy explain away past successes gained through events as not necessarily requiring the inperson component. I see this happen a lot. Im embarrassed to say Ive seen it at Moz. Remember last summer when we did layoffs One of the benefits cut was the conference and events budget for team members. While I think that was the right decision Im also hopeful pushing for that to be one of the first benefits we reinstate now that were profitable again.
Lexi Mills at years of my event participation first as Czech Republic Mobile Number List an attendeeand later as a speaker I can measure my personal and Mozs professional benefits and come up with some ballpark range. Its harder to do with my team members because I cant observe every benefit but I can certainly see every cost in lineitem format. Human beings are pretty awful in situations like these. We bias to loss aversion over potential gain. We rationalize why others benefit when we dont. We dont know what were missing so we use logic to convince ourselves its ROI negative to justify our decision.
Its the same principle that often makes hardtomeasure marketing channels the best ROI ones. Some broader discussions around marketing event issues Before writing this post I asked on Twitter about the pros and cons of marketing conferences that folks felt were less often covered. A number of the responses were insightful and worthy of discussion followups so I wanted to include them here with some thoughts. If youre a conference organizer you know how tough a conversation this is. Want to bring in outside food vendors which are much more affordable and interesting than.
Lexi Mills at years of my event participation first as Czech Republic Mobile Number List an attendeeand later as a speaker I can measure my personal and Mozs professional benefits and come up with some ballpark range. Its harder to do with my team members because I cant observe every benefit but I can certainly see every cost in lineitem format. Human beings are pretty awful in situations like these. We bias to loss aversion over potential gain. We rationalize why others benefit when we dont. We dont know what were missing so we use logic to convince ourselves its ROI negative to justify our decision.
Its the same principle that often makes hardtomeasure marketing channels the best ROI ones. Some broader discussions around marketing event issues Before writing this post I asked on Twitter about the pros and cons of marketing conferences that folks felt were less often covered. A number of the responses were insightful and worthy of discussion followups so I wanted to include them here with some thoughts. If youre a conference organizer you know how tough a conversation this is. Want to bring in outside food vendors which are much more affordable and interesting than.